#1 merchandise e-commerce portal in Czech by search engine optimisation.


Project info


Owning the domain name reklamnipredmety.cz (Promotional Items) since 1999, the year Sidney Zdenek turned 16, presented a unique opportunity.

This domain, with its key SEO relevance in the promotional merchandise market, positioned Sidney at a strategic advantage. The decision lay between selling this valuable domain to market leaders or venturing into the market itself.

After developing a custom-tailored, successful e-commerce system and collaborating with major brands like Intel, Seznam, and Czech Television, as well as managing gifts & merchandise e-commerce for Czech Republic’s leading search engine, Seznam.cz, the venture reached its pinnacle.

This success culminated in the sale of the project to a new owner, marking a significant achievement in Sidney's entrepreneurial journey.



Design & development

Sales, distribution and logistics

Network of suppliers

Performance optimisation

Manifesting Visions

We would be delighted to have a conversation with you.


Sidney Zdenek Hornych

Founding Partner

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Tomas Silny

Founding Partner

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